Summary
When you try to add a Service Test license in the QTP License Server, you get "Unable to identify HP feature (product)"
Error
When you try to add a Service Test license in the QTP License Server, you get the error message "Unable to identify HP feature (product)" and it is a new license
Cause
The QuickTest installer is meant to only install QuickTest licenses.
Fix
The QTP License server brings a utility where you can add manually a License to a specific machine, it's very useful when we have the described error message.
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Open WLMadmin.exe
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Search for the License Server under subnet servers
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Right click > Add Feature > From a String
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Put there the license code and mark the checkbox
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Click on Add
Now the license is applied, just check that it is working as expected.